The documentary Mickey Mouse Monopoly touched upon concepts of how Disney is portrayed that unless analyzed, people would not recognize while watching the movies. Disney is so much more than a magical film, it creates realities for people on how people should act, be treated and look. One problem with Disney is that these movies, even though directed towards families, are mainly for children. This gives children an idea that resonates with them even when they don’t realize it is happening.
The magic bullet perspective is when it takes one “bullet” and the thing that is being told is completely injected. It is the media getting inside of you and is able to incite emotions and actions. In the documentary Dr. Carolyn Newberger states, “Screams at her, imprisons her and rips her family away from her. His behavior is without a question frankly and horrifically abusive. Yet the whole idea of the story is that she returns to him, excuses him, reinterprets his rage and his abuse as temper.” Dr.Newberger is completely appalled by this because abuse is such a big problem in many American families but by Belle then accepting the Beast after he treats her in such a rude and malicious way it shows young girls that it is okay to be treated that way and that every boy has a prince somewhere inside of him. This idea that it was okay for Belle to accept the Beast after she was treated this way resonated with the girls. When they were asked what they would do if this was their friend in that situation they replied that they would be happy for her and that it was nice she treated him in a caring way and brought out the good in him. They did not realize that it was not normal to be treated abusively and be yelled and threatened at. Another example of the magic bullet was how race was described. The girls said that they can’t recall any black people playing “good roles” and can’t even picture any black people in many films either. They picked up on the fact though of white dominance and how the good people were always portrayed as white heroes.
The cultural approach plays a large role in the Mickey Mouse Monopoly because this approach shows how media reflects society and also how society reflects the media. Dr.Gail Dines stated, “We develop our notions of reality from cultural mechanisms around us. The media gives us a whole array of images, stereotypes, belief systems, race, class and about gender. We now live in a media based society where most of our time is spent viewing media.” Since we are so enriched in media and that reflects how we view things, we as consumers start to believe that’s how we should act. All the Disney princesses are perceived in the same way with small waists and large breasts. They use their bodies to get what they want, specifically in Aladdin; Jasmine uses her body so Aladdin can sneak by. This shows girls watching these films that their body will get them what they desire and that being pretty and having a good body gets them far in life. The content comes from within a culture that has been created based on films like these and are being sustained since people see how characters are portrayed and think they should be that way too.